Yo dude, how’s it hang’n, surfs up with this brand and ecommerce website…

The clothing market is highly competitive with many sub genres and the surf and street genre is equally difficult to break in to.

A funky brand image was required to reflect the equally street clothing ranges that the website sells – this was a fun project to work on with quite a few wacky logo ideas pitched.

We never shy away from trying something different…

The logo that was chosen is quite reserved and departs from the typical wave or beach style imagery that lots of surf companies go for. We have portrayed the sea through the 3 pronged trident whilst also making the image quite edgy using a mix of both script and sans-serif font.

The ecommerce website has undergone many changes including now on its 4th design layout and third platform; as the brand has progressed so has the programming and we never shy away from trying something new or different to gain the advantage over other similar clothing ecommerce websites.


Insignia Creative Ltd
2 Marble Court Business Park
Lymington Road

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