Macdonald Hotels & Resorts

We were commissioned to help develop a coordinated promotional campaign for the health club membership offering across all 17 Macdonald Hotels & Resorts locations throughout the UK.

Working under the campaign banner of “Invest in Your Health and Mind”, the objective was to create a consistent and visually engaging range of marketing materials that could be rolled out across multiple hotels, print formats, and digital channels. Alongside the creative design work, we also managed the production and delivery of finished printed materials directly to each of the hotel locations nationwide.

What we worked on

Membership campaign design

External banner design

Promotional leaflet design

Membership booklet design

Social media assets

Print production management

Nationwide print fulfilment

Brand consistency across multiple locations

Supporting Content

The campaign focused on promoting health club memberships through a clean and aspirational wellness-led visual approach.

Using a combination of lifestyle imagery, fitness photography, and strong geometric layouts, the designs helped communicate the campaign message around wellbeing, fitness, and relaxation.

A coordinated suite of promotional materials was created for all 17 hotel locations, including:

External banners
Promotional leaflets
Membership booklets
Social media graphics
Supporting campaign visuals

The project required careful management to ensure visual consistency across all hotels while also preparing and distributing finished printed materials for use on-site throughout the UK.

The Result

The result

The result was a cohesive nationwide membership campaign that delivered a consistent visual identity across all 17 Macdonald Hotels & Resorts health club locations while supporting both print and digital promotional activity.

Looking for Multi-Site Marketing Support?

If you’re looking for support across campaigns, print, branding, and nationwide marketing rollouts, we’d love to talk.

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