website building

Hire an agency or build my website myself?

Certainly both options; hiring a professional web design agency and using DIY website builders like Squarespace or Wix have their own sets of pros and cons. Let’s break down these aspects for each option:

Professional Web Design Agency:

Customization: Professional agencies can create a website tailored to your specific needs and branding. They can implement unique features and functionalities that might not be available on template-based platforms.

High-quality design: Web design agencies have expertise in creating visually appealing and user-friendly websites. They can ensure that your website looks polished and professional, potentially leading to better user engagement and conversions.

Advanced functionality: If your website requires complex features or integrations (e.g., e-commerce, custom databases, membership portals), a professional agency can build and integrate these functionalities effectively.

SEO optimisation: Many agencies offer SEO (Search Engine Optimisation) services, which can improve your website’s visibility on search engines, potentially leading to higher organic traffic.

Scalability: A professionally designed website is more likely to handle growth and increased traffic without significant performance issues.


Cost: Customised solutions and expertise come at a price, which might be a concern, especially for small businesses or individuals on a tight budget.

Time: Developing a website through an agency can take longer, as it involves discussions, revisions, and testing phases.

Dependency: After the website is built, you might need to rely on the agency for ongoing maintenance and updates, which can incur additional costs.

DIY Website Builders (Squarespace, Wix, etc.):

Affordability: DIY website builders are cost-effective, especially for those starting out or with limited budgets. They offer a range of pricing plans, including free options.

Ease of use: These platforms are designed to be user-friendly, often utilising drag-and-drop interfaces, making it possible for individuals with minimal technical knowledge to create a basic website.

Speed: With templates and pre-designed elements, you can quickly set up a functional website without waiting for a development process.

Control: You have direct control over the design and content updates, enabling you to make changes on the fly.


Limited customisation: While these platforms offer customisation, it might be limited compared to what a professional agency can provide.

Less unique: Due to the template-based nature of these platforms, your website might lack a unique and distinctive design, potentially impacting brand identity.

Limited functionality: While many basic features are available, complex functionalities might not be achievable without third-party integrations, which could be less seamless.

SEO limitations: While some SEO tools are provided, the customisation might be limited compared to what an agency could implement.

Scalability concerns: As your website grows and requires more advanced features, you might encounter limitations within the platform.

The decision between choosing the services of a seasoned web design agency and utilising a do-it-yourself website builder hinges on several key factors, encompassing your budget, time constraints, technical prowess and the extent of individualisation and functionality required by your website.

If your priority is a properly bespoke, feature-laden and distinctive website, it could be worthwhile to engage the services of a professional agency. Alternatively, if your aim is to procure a quick solution on a tight budget and you are content with some restrictions in terms of personalisation and functionality, then a DIY website builder may align more closely with your requirements. We believe that for ambitious businesses and organisations, investing in a professional web design agency can yield superior results and a distinct competitive advantage.

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