At Insignia Creative, we’re always exploring innovative ways to help our clients better serve their customers—and our latest collaboration with Pet Remedy is a perfect example of that mission in action.
Pet Remedy, known for its natural calming products for pets, receives a high volume of customer enquiries every day—from questions about specific products to concerns around stress and anxiety in pets. Their team prides itself on offering helpful, empathetic advice, but the sheer number of emails and phone calls was putting pressure on their staff and response times.
That’s where we came in.
The Problem: Too Many Questions, Not Enough Hours
Customers were reaching out with a wide range of queries, including:
- “Which product should I use for my anxious dog?”
- “Can I use the calming spray on my cat’s bedding?”
- “How long do the diffuser refills last?”
- “Is Pet Remedy safe for use around small animals like rabbits?”
Many of these questions were repetitive and easily answered with the right information—yet staff were spending hours each day responding manually. It was time for a solution that could scale.
The Solution: An AI-Powered Chat Assistant, Trained Specifically for Pet Remedy
We developed a custom AI chatbot, purpose-built to support Pet Remedy’s customers 24/7. But this isn’t your typical “bot” with canned responses. Using advanced natural language processing and a carefully curated knowledge base, we trained the system to:
- Answer product-related questions with clarity and accuracy
- Recognise symptoms of stress and anxiety in pets, and offer advice on what might help
- Recommend appropriate products based on pet type, behaviours, and situations
- Link directly to relevant product pages, FAQs, and blog content
The result? A fast, friendly assistant that speaks in the reassuring tone Pet Remedy customers expect, offering real help when it’s needed most.
A Win for Customers—and the Team
Since launching the AI chat system, Pet Remedy has seen a significant drop in phone and email queries. Many customer questions are now being answered instantly, right on the website. That means:
- Faster support for customers, any time of day
- Less pressure on staff, freeing up time for more complex or sensitive enquiries
- Better product discovery, with personalised suggestions increasing engagement
And because the system is powered by AI, it continues to improve—learning from real customer interactions to get smarter and more helpful over time.
Supporting Pets and Their People
This project is more than just a tech upgrade. It’s about helping pet owners get the advice they need, when they need it—especially when they’re worried about a stressed or anxious pet.
By making trusted information more accessible, this AI solution is helping to support better outcomes for pets and peace of mind for their people. And at Insignia Creative, we’re proud to be part of that story.
Want to know how AI could support your business? Get in touch—we’d love to chat.
