case study
Freedom Clinics Website
We are very pleased to have been asked to redesign the new website for Freedom Clinics, Canary Wharf, London for a third time
online booking integration
ecommerce
analytics analysis
Fast web loading
faster, cleaner, user friendly
The Brief
The objective was clear: create a website that is faster, more user-friendly, and optimised for modern users.
The Challenge
The second iteration of the Freedom Clinics website had become cluttered and sluggish. Large volumes of content and additional features, like an e-commerce shop, contributed to slow loading times and a poor user experience, particularly on mobile devices.
Our Approach
Competitor Research
We studied websites of similar clinics, gathering inspiration and benchmarking best practices. We compiled these insights alongside our recommendations to guide the redesign process.
Analytics-Driven Insights
We began by analysing Google Analytics to understand how visitors interacted with the site. This included identifying the most visited pages, tracking user journeys, and pinpointing areas for improvement.
super speedy website
The Solution
Mobile-First Design
The new design prioritises mobile users with a clean, streamlined layout. Key calls to action are placed prominently at the top of each page, reducing the need for excessive scrolling.
Enhanced Navigation
A new floating menu ensures users can access any part of the site from anywhere on the page. This is complemented by a sleek, modern pop-out menu for quick and easy navigation.
Performance Optimisation
The website now achieves high scores on Google speed tests, delivering content in seconds. This not only improves the user experience but also boosts Google rankings.
The Result
The Freedom Clinics website now combines speed, simplicity, and usability, ensuring visitors can find what they need quickly and easily while enhancing the clinic’s online presence.
