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SEO Link Building

As an example of good search engine practice here’s us doing a bit of Link Building 🙂 with a design industry directory site. One of the submission criteria is we need to link to them so here goes (the link not yet live, again part of the submission process)

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Link building is an important strategy for search engine optimisation (SEO) as it helps improve a website’s “authority” and relevance in the eyes of search engines like Google

Some reasons why link building can be a good idea for SEO:

Improve search engine rankings: links from high-quality, relevant websites can help signal to search engines that your website is trustworthy and , so can improve your rankings in search results

Increase website traffic: so called “backlinks” from other websites can help drive referral traffic to your website

Build brand awareness: Link building can help increase your brand’s visibility and authority online, which can lead to more recognition and trust from potential customers or clients.

Strengthen relationships with other websites: link building can help you build relationships with other websites and influencers in your industry. At Insignia we’re well known for our Web Design in Devon but of course always keen to increase our profile further afield

It’s important to say that not all backlinks are created equal. Search engines value those high-quality, relevant links from authoritative websites…whereas low-quality or “spammy” links can actually harm your SEO efforts. So is best focus on building a diverse, natural link profile that prioritises quality over quantity and definitely avoid any tactics that violate search engine guidelines or best practices!

So if your website needs a bit of a SEO boost, why not give us a call and we can talk through both On-Page and Off-Page (like Link Building) optimisation and/or provide you with a free report from our industry leading search engine software

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